Keis Inspiring Riders 2022-23
Keis Heated Apparel is looking for the UK and France’s most inspiring cold weather riders!
The aim of the Keis Inspiring Riders Challenge is to motivate motorcyclists to get out there and enjoy winter riding, with the right gear.
With more open roads and spectacular winter scenery, amazing adventures can be had!
These are the 2022-2023 Keis Inspiring Riders we are following
All 12 of these participants are competing to be crowned as this winter’s four most inspiring motorcycle riders.
For the ‘22 – ‘23 winter season, Keis are following a group of six French and six UK motorcycle digital personalities, as they share their interesting/funny/inspiring winter rides and trips. We will share these adventures with other motorcyclists across the UK and France, via Facebook, Instagram and YouTube.
The four most inspiring riders will get to enjoy an incredible Norwegian experience, which includes flights, hotel accommodation, motorcycle hire, all meals and a support team. In addition, Keis will also have a film crew joining the experience to capture the inspiring rider's Norwegian bucket-list adventure. All they’ll need is their amazing personality, riding gear, a valid passport and a taste for a unique NORWAY adventure!
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The Judging Criteria at the end of March 2023
While Keis Apparel believes that all the Keis Inspiring Riders will inspire us all to ride more in some way this winter - and all the participants are great positive advocates for the growing winter motorcycle communities - unfortunately, Keis will need to eventually select four of the most inspiring riders.
There were five content criteria that each finalist will be judged by:
- Engagement: (a value out of 20). To what extent (quantity) had a participant’s winter-riding content engaged UK viewers/readers? Were their followers liking and commenting on the posts and were the participants responding to them, e.g. answering any questions or being brand advocates themselves.
- Inspiration: (a value out of 20). How well did the Keis Inspiring Rider's content succeed in making their audience feel like they wanted to get out and ride during our winter season?
- Originality: (a value out of 20). Whether it was the concept, or the context. A unique idea, or a fresh new angle. Did the Keis Inspiring Rider create any original content? Any original ideas that fitted their platform, following and influencer style.
- Quality: (a value out of 20). In comparison with most user-produced motorcycle content, had the Keis Inspiring Rider managed to provide a high level of finish to their winter riding content? High quality images or well put together and edited videos, well written captions or pieces.
- Informative: (a value out of 20). Did a Keis Inspiring Rider's audience learn something new or interesting about a relevant aspect of motorcycling in the winter season? Whether about motorcycles, gear, riding, routes, etc.
The panel of judges will independently awarded each Keis Inspiring Rider a score per criteria, which combine to represent a numeric value of how inspiring each finalist had been this winter (1st November 2022 to 15th March 2023),
Early in April, four finalists will be crowned as the 2022 to 2023 Most Inspiring Winter Riders, in the UK and France.